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Inspire Synergy
Vol. IV The index

Ventures.

A directory of what Inspire Synergy has built. Software at the studio moves through three stages — lab, venture, spinoff — and the eighteen years of prior work sit at the bottom as chapters.

The ladder

Lab → Venture → Spinoff.

Most things we build start small. A few graduate. The labels below explain what each stage means in practice.

  1. 01 Lab

    Small software the studio is building or has built — quantitative tools, automation systems, research infrastructure. Light, exploratory, often deployable into client contexts as a sturdier-than-POC engagement.

  2. 02 Venture

    A lab piece that has matured into a real business with customers and revenue. Operated inside Inspire Synergy as a dedicated practice.

  3. 03 Spinoff

    A venture that has outgrown the studio and graduated into its own cap table — separate brand, separate balance sheet, with Inspire Synergy as parent shareholder.

01

Lab

In the lab.

  • Lab Solutions

    A growing set of lab-grade software the studio has built — quantitative infrastructure, automation systems, research tooling. By introduction, we deploy these into client contexts as a sturdier alternative to a typical proof-of-concept. Not turnkey; we set up, you operate. Lab solutions that mature past studio scale graduate up the ladder.

    2026 — Lab
02

Ventures

Operating now.

  • Quantitative Research

    A multi-year research partnership with an institutional asset manager. Systematic signal generation and engineering at scale. Bilateral, governed by NDA.

    2021 — Active

  • Stealth venture

    A new software venture in early build. We announce it the day it can take a customer.

    2026 — Building
03

Spinoffs

Graduated.

  • Next Ads ↗

    A Hong Kong adtech platform for transparent, real-time booking of outdoor, transit, digital screens, and online media — built inside the Inspire Synergy umbrella, now operating independently as a stand-alone company.

    Spun out Spinoff

Goal for the next three years: at least one more spinoff into its own cap table.

Chapters

What came before.

  1. Vol. I
    2008 — 2013

    Digital marketing & e-commerce

    Inspire Synergy began as a Google AdWords Certified Partner running paid-media campaigns and SEM training for Hong Kong businesses. The company was admitted to Hong Kong Science Park’s incubation programme — the incubation project itself became Cartforge, our hosted e-commerce platform — and later remained at the park as a tenant. Over the next five years it shipped a small portfolio of software products under the umbrella, including Cartforge, Inspiroid (an analytics SaaS for online merchants), RailsAnt (a Rails consulting practice), CubicApp, and several smaller experiments.

  2. Vol. II
    2014 — 2020

    Enterprise content management

    The company pivoted to enterprise software, becoming a reseller and systems integrator for document management and OCR products — ABBYY, Hyland OnBase, SharePoint, Topaz. The customer list was small and institutional; the work was profitable and never publicly marketed.

  3. Vol. III
    2021 — 2025

    The quiet years

    Public-facing operations wound down. Inspire Synergy continued to exist as the legal vehicle for a multi-year quantitative research engagement with an institutional asset manager. Nothing was advertised; almost nothing was said.

A note on this list

We list current work by name; we summarise prior work by era. A full enumeration of every product Inspire Synergy has shipped over eighteen years would be longer than it would be useful — and a few of those products are no longer ours to talk about in detail.

Where a past venture matters to a current conversation, we are happy to share more privately.

hello@inspiresynergy.com →